
ZALES
The Do Not Engage Ring
Wearing an engagement ring drastically decreases a woman’s chances of getting hit on. So, we’re introducing the most practical diamond on the market—The Do Not Engage Ring—for women to buy for themselves and keep unwanted attention at bay.
OOH:



Brand act:
Social:
Zales creates a ‘Do Not Engage’ emoji: the perfect response to creepy DMs.
AD Julia Balling & Eric Thompson
Co-CW Morgan Conley